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Sponsorship Campaign Overview

campaign

90-day execution plan with $20K revenue target

DEVILS LANDING 2025 Sponsorship Campaign

Campaign Goal: $20,000 in sponsorship revenue (90 days) Created: 2026-02-21 Status: Ready for Board Review

Campaign Overview

This folder contains all marketing assets for the DEVILS LANDING 2025 sponsorship campaign. All content is brand-aligned, mission-focused, and ready for board approval.

Deliverables (All Complete ✓)

1. Sponsorship Proposal Template

Purpose: Board-ready proposal for sponsor presentations Format: PDF-ready markdown (convert to PDF for professional distribution) Customization needed:

  • Insert contact email/phone
  • Insert EIN (501(c)(3) tax ID)
  • Add 2-3 veteran testimonials
  • Specify number of veterans to serve in 2025
  • Add board contact if applicable

Usage:

  • Attach to Tier 2 and Tier 3 email outreach
  • Send as follow-up to sponsor calls
  • Use as leave-behind for in-person meetings
  • Post on website as downloadable PDF

2. Sponsor Outreach Emails

Purpose: Cold outreach templates for all three sponsor tiers Includes:

  • Tier 1 (Basecamp Sponsor - $2,500): Local Maine businesses
  • Tier 2 (Brotherhood Sponsor - $7,500): Mid-to-large employers
  • Tier 3 (Founding Sponsor - $20,000+): Corporations/foundations
  • Follow-up email template (all tiers)
  • Email sequence strategy (week-by-week)
  • Email best practices and tracking metrics

Customization needed:

  • Replace [BRACKETED FIELDS] with recipient details
  • Insert Rick's contact info
  • Add link to website/about page
  • Personalize each email (reference company mission/values)

Usage:

  • Week 1-2: Send Tier 1 emails to 20 local businesses
  • Week 3-4: Send Tier 2 emails to 10 mid-to-large employers
  • Week 5-8: Send Tier 3 emails to 5 foundations/corporations
  • Follow up 2-3 times with non-responders

3. Website Sponsorship Page Copy

Purpose: Convert website visitors into sponsor leads Includes:

  • Hero section with headline/subheadline/CTA
  • Impact dashboard (150+ veterans served, 42 acres, etc.)
  • The Problem section (veteran mental health crisis)
  • The Solution section (outdoor experiences)
  • Rick's origin story (proof of concept)
  • Differentiation table (DEVILS LANDING vs. other orgs)
  • Sponsorship tier cards (Basecamp, Brotherhood, Founding)
  • What sponsorship funds section
  • Veteran testimonials
  • CTA section with calendar booking link
  • SEO metadata and design recommendations

Customization needed:

  • Replace [INSERT EMAIL/PHONE] with contact info
  • Add veteran testimonial quotes (2-3)
  • Insert EIN for 501(c)(3) verification
  • Add high-res photos (Rick, property, veterans)
  • Implement on website at /sponsor or /partnership URL

Usage:

  • Primary destination for all sponsor outreach
  • Link from email campaigns
  • Link from social media posts
  • Link from press release

4. Press Release

Purpose: Generate media coverage and sponsor awareness Includes:

  • Full press release (ready for distribution)
  • Target media outlet list (Maine, veteran, business media)
  • Distribution strategy (free + paid options)
  • Press release email template for direct media outreach
  • Media pitch angles for follow-up stories
  • Press kit asset checklist

Customization needed:

  • Replace [BRACKETED FIELDS] with dates/contact info
  • Add city/state for dateline
  • Prepare press kit assets (photos, videos, fact sheet)
  • Create media contact list with reporter emails

Usage:

  • Distribute to Maine media outlets (Portland Press Herald, Bangor Daily News)
  • Send to veteran-focused publications (Task & Purpose, Military Times)
  • Share on social media with #VeteranSupport #MaineVeterans
  • Post on DEVILS LANDING website newsroom
  • Submit to free PR distribution sites (PRLog, 24-7 Press Release)

90-Day Execution Plan

Week 1-2: Tier 1 Outreach (Goal: 8 x $2,500 = $20,000)

  • [ ] Compile list of 20 local Maine businesses (law firms, credit unions, dealerships)
  • [ ] Customize Tier 1 email template for each recipient
  • [ ] Send initial outreach emails (Day 1)
  • [ ] Follow up with non-responders (Day 5)
  • [ ] Schedule calls with interested parties (Days 7-14)
  • [ ] Send proposals to qualified leads

Week 3-4: Tier 2 Outreach (Goal: 2-3 x $7,500 = $15,000-$22,500)

  • [ ] Compile list of 10 mid-to-large Maine employers (Bath Iron Works, Hannaford, defense contractors)
  • [ ] Customize Tier 2 email template for each recipient
  • [ ] Send initial outreach emails (Day 1)
  • [ ] Follow up with non-responders (Day 5)
  • [ ] Schedule calls with HR/CSR directors (Days 7-14)
  • [ ] Present Corporate Sponsor Day concept
  • [ ] Send proposals to qualified leads

Week 5-8: Tier 3 Outreach (Goal: 1 x $20,000+)

  • [ ] Compile list of 5 foundations/large corporations
  • [ ] Customize Tier 3 email template for each recipient
  • [ ] Send personalized emails (Day 1)
  • [ ] Follow up with full proposal + impact data (Day 7)
  • [ ] Schedule board presentations (Days 14-30)
  • [ ] Present Founding Sponsor exclusivity + impact dashboard

Ongoing: Press & Website

  • [ ] Distribute press release to Maine media outlets
  • [ ] Publish sponsorship page on website
  • [ ] Share campaign on social media (LinkedIn, Facebook)
  • [ ] Post in DEVILS LANDING Facebook group
  • [ ] Send campaign announcement to email list (1,200+ subscribers)

Key Talking Points (Use in All Sponsor Conversations)

  1. Authenticity: "DEVILS LANDING is the antidote to veteran washing. We are peer-led, veteran-authentic, and founded by a disabled Marine who tested the model on himself first."

  2. Impact: "We served 63 veterans in Fall 2024 alone. Over 150 veterans served since 2021. Zero dropouts. 100% sponsor-funded."

  3. Differentiation: "Other orgs run programs. We create experiences. Real outdoor challenges that veterans actually want. No charity handouts. No hero worship."

  4. ROI: "Your sponsorship does not fund overhead. It funds outdoor gear, property maintenance, event logistics, and veteran experiences. Every dollar goes directly to transformation."

  5. Proof: "Rick Haskell is living proof the model works. He healed himself through extreme outdoor challenges, then built DEVILS LANDING to bring other brothers in."

Success Metrics (Track Weekly)

  • Emails sent: [Target: 35 total over 8 weeks]
  • Email open rate: [Target: 30-40%]
  • Reply rate: [Target: 10-15%]
  • Calls scheduled: [Target: 10-15]
  • Proposals sent: [Target: 8-10]
  • Sponsors closed: [Target: 8-10]
  • Revenue generated: [Target: $20,000]

Board Approval Checklist

Before launching the campaign, ensure board approval on:

  • [ ] Sponsorship tier pricing ($2,500 / $7,500 / $20,000+)
  • [ ] Sponsor benefits and naming rights
  • [ ] Press release messaging
  • [ ] Website sponsorship page content
  • [ ] Email outreach templates
  • [ ] Target sponsor list (companies/industries)
  • [ ] Budget allocation for paid PR distribution (if applicable)

Next Steps

  1. Review all deliverables with the board
  2. Customize [BRACKETED FIELDS] in all templates
  3. Publish sponsorship page on website
  4. Compile target sponsor lists (Tier 1, 2, 3)
  5. Distribute press release to Maine media
  6. Launch email outreach (Week 1-2: Tier 1)
  7. Track metrics weekly and adjust strategy

Questions or Support

For questions about the campaign or content customization, contact:

Rick Haskell Founder, DEVILS LANDING Email: [INSERT EMAIL] Phone: [INSERT PHONE]

All assets ready for board review and launch. Good luck with the campaign!