Sponsor Outreach Emails
Email templates for all three sponsor tiers
Sponsor Outreach Email Templates
Campaign: DEVILS LANDING 2025 Sponsorship Goal: $20,000 in 90 days Created: 2026-02-21
Email Template A: Tier 1 — Basecamp Sponsor ($2,500)
Target Audience: Local Maine businesses (law firms, credit unions, car dealerships, outdoor retailers, breweries)
Subject Line Options:
- Support Maine veterans authentically — DEVILS LANDING partnership
- [First Name], help us serve 60+ veterans in 2025
- Be a community pillar: DEVILS LANDING sponsorship opportunity
Email Body:
[First Name],
I am reaching out because [COMPANY NAME] has a reputation for supporting the Maine community authentically. DEVILS LANDING is looking for local partners who want to make a real difference for veterans.
We are not a national charity. We are your neighbors. 42 acres in Maine. Veterans you might know.
What we do: DEVILS LANDING provides outdoor recreational experiences (fishing, hunting, camping) that deliver measurable mental health outcomes for veterans. We served 63 veterans in Fall 2024 alone. Over 150 veterans served since 2021. Zero member fees. Fully sponsor-funded.
Why we started: Our founder, Rick Haskell, is a disabled Marine who healed himself through extreme outdoor challenges after the VA rated him permanently disabled in 2017. He bought 42 acres, invited fellow Marines, and built a brotherhood. DEVILS LANDING exists because Rick tested the model on himself first.
How [COMPANY NAME] can help: We are seeking Basecamp Sponsors at $2,500/year to fund veteran experiences in 2025. Your sponsorship gets you:
- Logo on our website (reaching 1,200+ community members)
- Recognition in our quarterly newsletter
- Social media shoutout
- "Proud Sponsor of DEVILS LANDING" badge for your marketing
- Invitation to our annual sponsor appreciation event
The ask is simple: Help us serve veterans. We will amplify your commitment.
Can we schedule a 15-minute call this week to discuss? I would love to share more about our mission and how [COMPANY NAME] can be part of it.
Best, Rick Haskell Founder, DEVILS LANDING [PHONE] [EMAIL] www.luckydevildog.chat
P.S. — You can read more about our origin story here: [LINK TO WEBSITE/ABOUT PAGE]
Email Template B: Tier 2 — Brotherhood Sponsor ($7,500)
Target Audience: Mid-to-large Maine employers with veteran workforces (Bath Iron Works, Hannaford, defense contractors, logistics firms, law enforcement agencies)
Subject Line Options:
- Your veterans already work for you. We help them stay whole.
- [First Name], turn your CSR budget into a retention tool
- DEVILS LANDING partnership: veteran mental health + employee engagement
Email Body:
[First Name],
I am reaching out because [COMPANY NAME] employs veterans—and I know you care about keeping them whole.
DEVILS LANDING is a 501(c)(3) non-profit providing outdoor recreational experiences that deliver measurable mental health outcomes for veterans. We are looking for corporate partners who want to support their veteran employees authentically.
The problem: Veterans report isolation and loss of purpose as primary mental health barriers after service. Traditional therapy helps, but it is not enough. They need action. They need environment. They need brotherhood.
The DEVILS LANDING solution: We provide what clinical therapy cannot: outdoor experiences (fishing, hunting, camping) that force focus, demand presence, and restore purpose. We served 63 veterans in Fall 2024. Over 150 veterans served since 2021. Zero member fees. Fully sponsor-funded.
Why this matters to [COMPANY NAME]: You have veterans on your payroll right now. DEVILS LANDING keeps them whole. Our Brotherhood Sponsor tier turns your donation into a retention and morale tool—not just a charitable contribution.
Brotherhood Sponsor benefits ($7,500/year):
- Corporate Sponsor Day: Send 4-6 employees (preferably veterans) for a guided DEVILS LANDING outdoor experience
- Featured sponsor story in our annual impact report (1,200+ community members + media)
- Quarterly impact updates (# veterans served, testimonials, event highlights)
- Logo on event signage and website
- Co-branded press release announcing partnership
The ROI: Your veterans come back recharged. Your brand gets associated with authentic veteran support. Your CSR program gets measurable outcomes.
Can we talk? I would love to schedule a 20-minute call to discuss how [COMPANY NAME] can support DEVILS LANDING—and how we can support your veteran employees in return.
Best, Rick Haskell Founder, DEVILS LANDING [PHONE] [EMAIL] www.luckydevildog.chat
P.S. — Our founder is a disabled Marine who healed himself through outdoor challenges. DEVILS LANDING exists because he tested the model on himself first. You can read his story here: [LINK]
Email Template C: Tier 3 — Founding Sponsor ($20,000+)
Target Audience: Large corporations, foundations, CSR programs requiring measurable impact reporting
Subject Line Options:
- Founding Sponsor opportunity: DEVILS LANDING veteran mental health program
- [First Name], fund transformation at scale — board-ready CSR data included
- Exclusive partnership: Authentic veteran support with measurable outcomes
Email Body:
[First Name],
I am reaching out because [COMPANY NAME] has a track record of investing in veteran mental health initiatives that deliver measurable impact. DEVILS LANDING is seeking a limited number of Founding Sponsors for 2025.
Who we are: DEVILS LANDING is a 501(c)(3) non-profit providing outdoor recreational experiences that deliver measurable mental health outcomes for veterans. We are not a traditional charity. We are a peer-led brotherhood founded by a disabled Marine who healed himself through extreme outdoor challenges.
Our proof of concept: In 2017, Rick Haskell (our founder) was rated permanently disabled by the VA. Depression. Isolation. He needed more than clinical therapy. So he forced himself into the hardest outdoor challenges he could find: arctic tent hunting, 26 days alone in the Allagash, subzero conditions.
It worked. The environment forced focus. His mental health responded to challenge, not comfort.
In 2020, he bought 42 acres in Maine. In 2021, he invited fellow Marines. Fall 2021: 4 veterans. Fall 2024: 63 veterans. Over 150 served in five years.
The model works. We have the data.
Why [COMPANY NAME] should care: Most veteran organizations cannot prove mental health outcomes. We can. We serve 60+ veterans per event. Zero dropouts. 100% sponsor-funded. No federal grants. No member fees. No overhead bloat.
Founding Sponsor benefits ($20,000+/year):
- Founding Sponsor designation (exclusive, limited to 3 sponsors)
- Dedicated impact dashboard access (real-time metrics: veterans served, events held, outcomes)
- Quarterly strategy calls with Rick Haskell (founder) and board leadership
- Custom CSR report for your stakeholders (data + veteran testimonials)
- Naming rights opportunity (e.g., "The [Company Name] Fishing Derby")
- Priority for new program sponsorship (regional expansion, new event types)
- Full-page feature in annual report + homepage logo placement
The ROI: Board-ready CSR data. Naming rights. Strategic partnership. First-mover advantage in the outdoor mental health category.
Next steps: I would love to schedule a 30-minute call to discuss how [COMPANY NAME] can become a Founding Sponsor. I can also provide a formal proposal, impact data, and veteran testimonials.
Are you available for a call this week or next?
Best, Rick Haskell Founder, DEVILS LANDING [PHONE] [EMAIL] www.luckydevildog.chat
P.S. — We are limiting Founding Sponsor designations to 3 partners. If this aligns with [COMPANY NAME]'s CSR priorities, I recommend we connect soon.
Follow-Up Email Template (All Tiers)
Send 5-7 days after initial outreach if no response
Subject Line: Following up: DEVILS LANDING sponsorship
Email Body:
[First Name],
I wanted to follow up on my email from [DATE] about DEVILS LANDING's sponsorship opportunities.
I know your inbox is full. If this is not the right time or the right fit for [COMPANY NAME], I completely understand. If you think someone else at [COMPANY NAME] should see this, I would appreciate an introduction.
Quick recap:
- 501(c)(3) non-profit supporting veterans through outdoor experiences
- 150+ veterans served since 2021
- 42 acres in Maine
- 100% sponsor-funded (no member fees)
- Seeking [TIER NAME] sponsors at [$AMOUNT]
One-sentence ask: Can we schedule a 15-minute call to discuss how [COMPANY NAME] can support Maine veterans authentically?
Thanks for your time.
Best, Rick Haskell Founder, DEVILS LANDING [PHONE] [EMAIL]
Email Sequence Strategy
Week 1-2: Tier 1 Outreach
- Day 1: Send initial email to 20 local businesses
- Day 5: Follow up with non-responders (10-15 emails)
- Day 10: Second follow-up or phone call
- Goal: 8 Basecamp Sponsors at $2,500 = $20,000
Week 3-4: Tier 2 Outreach
- Day 1: Send initial email to 10 mid-to-large employers
- Day 5: Follow up with non-responders
- Day 10: Schedule calls with interested parties
- Goal: 2-3 Brotherhood Sponsors at $7,500 = $15,000-$22,500
Week 5-8: Tier 3 Outreach
- Day 1: Send personalized emails to 5 foundations/large corps
- Day 7: Follow up with full proposal + impact data
- Day 14: Schedule board presentations
- Goal: 1 Founding Sponsor at $20,000+
Email Best Practices
- Personalize every email — Use recipient's first name, reference their company's mission/values
- Keep it short — 250 words max (executives skim, they don't read)
- One clear CTA — Schedule a call, not "let me know your thoughts"
- Lead with Rick's story — Proof of concept builds credibility
- Avoid veteran clichés — No "heroes," no "serving those who served," no "giving back"
- Send from Rick's personal email — Authenticity matters (not info@devilslanding.org)
- Follow up 2-3 times — Persistence without being pushy
- Track responses in Airtable/HubSpot — Monitor open rates, replies, conversions
Email Tracking & Metrics
Track these metrics:
- Email open rate (target: 30-40%)
- Reply rate (target: 10-15%)
- Meeting booking rate (target: 5-10%)
- Close rate (target: 30-40% of meetings → sponsors)
Adjust strategy based on results:
- Low open rates → Test new subject lines
- Low reply rates → Shorten email body, stronger CTA
- Low meeting booking rates → Offer more flexible call times
- Low close rates → Refine pitch, add more testimonials/data
Templates ready for use. Customize [BRACKETED FIELDS] before sending.